The marketing is essential to the restaurant
In an advanced economy, where there are few times strictly rational reasons to choose one product instead of another, the emotional motivations have great importance, this is when the need for an offering that hits the strings of the soul is decisive . The idea has to go out of your head to the other and the game strategy focuses on the transmission of a proposal to as many customers as possible with the use of less money as possible.
We honestly do not understand certain choices made in the conduct of some accommodation facilities. We are in touch with many of them and some remain inexorably cut out of the market, dramatically out of touch. Steps that today many entrepreneurs we think about it a lot before investing 1,000 euro but heck ... do not cut the rope to the one that you can still save.
The marketing is done! No rain, you can also think otherwise but the law of the market related to advertising, there is an integral part of our society, even our behavior, so the world turns.
For example if you do not do any marketing campaign besides the disadvantage given the lack of visibility there to add to the increased visibility of your competitors, which in the meantime have already started to do marketing and online marketing if you arrive late you stay back, because any online operator will first come in first place, a just ethics, which of course must be able to unhinge. But expect more and more costs. By the way; the costs are not high, and are costs that will return to the activity, multiplied!