Basic marketing, segmentation
When you start with a new bar or restaurant business is good to know where do we turn, those who attend our local, that type of dishes proposed, how to decorate, maintain that level of quality, etc. The segmentation within marketing serves to determine all of this, that is, the particular set a target to which propose a specific service.
It 'a step belonging to the marketing need! Unless you want to find with a Ferrari on a mule or donkey on the highway .. choose ..
Over the years we have witnessed disasters announced with openings no sense, with the presumption of insights "not justified". For sure we will see other openings random, and believe us, in addition to common sense we need a marketing plan well executed. You can be sure that what you are going to achieve and the way it can work for you will be all downhill, aboard the Ferrari of course ..