What is marketing
Marketing literally means "placing on the market"
The marketing should be like the mirror in the women's handbag: discrete but always present, perfectly "suitable" for every occasion and need and be able to increase confidence. Unfortunately, sometimes it's like the big mirror of American interrogation room: oppressive and not at all clear, you never know what's behind it.
We are increasingly convinced that promotions, advertising, coordinated corporate environments of your restaurant and all those actions and practices that should be selling your services are too often overlooked by most Italian restaurants.
Many are in the situation of managing a separate room, a room that had not thought so, a local "modified" for reasons of survival. This is usually the result of a marketing completely absent or worse hurt.
In the figure the 4P model of the marketing mix, the essential tool for planning the modern restaurant.