The restaurant's website # 2
In the sphere of catering and food are online disastrous situations, good manager should know some basic network so as to control the creation and updating of its website. It 'good to read this handbook so as to be clear. Nothing fancy, just a list of things to do and to avoid, myths debunked, and curiosity about having a website infallible.
The website is part of your restaurant!
I do not consider it as a useless appendage virtual, as opposed to anything more real. The contents will have to seduce the customer and to achieve this you need to follow some simple rules:
Do make a website in line with the activities of the restaurant; the message of the site needs to communicate implicitly reliability and attention: Key elements of a successful business.
Of course, the more the website of the restaurant is full more accurate indexing, search engines give importance to the sites based on content, and a rich site is much more likely to have been an insignificant site. The right move is to affidiarsi copywriter at a web agency.
Forget the DIY sites, Save this item is commercial suicide, behind the creation of a website there are so many technical aspects such as to embarrass professional Webmasters.
The site MUST be responsiveOr must adapt graphically automatically to the device with which it is displayed (monitors, tablets, smartphones, cell phones, smart tv) all at different resolutions, minimizing the need for the user to resize and scroll through the content. The responsive design is an important element of accessibility, which also takes into account many other factors, focusing not only on the device but also on the characteristics of the user (such as cognition, vision, physical disabilities).
Avoid companies offering websites at low prices, you will pay less and less. Nobody gives away anything, better not be present to have a site that hurt.
The site is not only the image, please write texts suitable for commercial communication. History, mission, functions, features, location, staff, food, menu, seasonal, suppliers, specialties, promotions, stories .. how many things there are to tell you.
Add character to the site to include representative photos, a tagline or a slogan on the homepage. Notify visitors the peculiarities, induce the desire to come into your room.
Surf the web looking for ideas, Take a cue sites by category.
The site should be up to date in current constant of the sections, such as a seasonal menu, theme nights, promotions ...
All sections must be complete, contacts, addresses, and telephone numbers, handicap accessible, pets allowed, processing of food intolerance, road maps, with all the information to get to the restaurant. We must remove any obstacles so the customer can reach you easily, for example if you have to park it is difficult to provide guidance and alternatives.
The positioning is another key parameter, manage indexing on search engines is vital and not easy. Do not believe anyone who guarantees you first page, always remember that the Internet is the perfect platform for sellers of smoke.
The positioning techniques are called SEO "Search Engine Optimization"Allow a website to be found by users on search engines among the unpaid search results when a user searches on a given network service, concept, or product. People using search engines, often uses combinations of keywords "keyword", the skill is to find them, do a Google search by entering the name of the restaurant and you will see the value of the results that appear, then try your restaurant for generic terms perhaps running the resort and see for yourself if a hypothetical clinete who does not know you will find there.