The need for induced
Let's talk about Need induced, a marketing technique particularly suitable for restoration.
Advertising should not just say something to the consumer, but must make something happen in his mind and in his perception can remove a prejudice, a belief consolidate, build an idea, make it aware of a problem or an advantage that the product advertised
It would seem a technique to the limit, improper and possibly aggressive, it will encourage people to consume up to now not necessary, but it is not so, however, and the goal is always to provide solutions and bring customers to our restaurant.
Many campaigns use this lever, pointing to the fact that having a need is not wrong but natural.