Marketing and communications in restaurants
Too many cases of entrepreneurs in catering that start with the insane idea that: "By offering good food at the right price and treating customers well, through word of mouth you will have more and more success"
Unfortunately cook well, ask the "right" price and treat "good" customers has nothing to do with the chance of being successful in catering. Today, to be successful in catering must be as marketing experts that good in the kitchen. We have estimated that between marketing and image, "including including all that is design, furniture, image, hospitality, service, signs etc .." the share devoted to this sphere is around 60-70%. The remaining if you divide the kitchen, cellar, price, quality of service.
We remind the less informed that marketing does not mean advertising but sell the product. Hence also furnishings, colors, promotions etc .. within the term marketing.
If you want the success of your restaurant betting everything on marketing!
The how, I explain it to us!